Impact Your Bottom Line By Becoming A pARTner

The dramatic fragmentation of traditional media, the shift from a push to a pull economy and the increasing adoption of ad-skipping devices are making the effective use of relevant and powerful partnerships a key opportunity to pull ahead.

The Downtown Arts District’s partnership opportunities are designed to transform sponsorship from an unmeasured expense to a measurable investment that delivers a distinctive, sustainable and substantial competitive advantage.

That transformation takes know-how, planning and intelligence, as well as the proper support, resources and partnerships. The Arts District currently works with individuals, sponsors, foundations, properties and agencies of every category, type and size, giving us an incredibly broad knowledge and experience base to draw upon.

Each sponsorship alliance includes the following components:

1. Operational funds: Working capital dollars that can be channeled by the Arts District to arts and cultural organizations to provide promotional and financial assistance to art and cultural venues, public art projects, and signature events.

2. In-kind resources: Budget-relieving products and services needed for signature events and/or operations.

3. Marketing & advertising support: Advertising opportunities for the Arts District to share its mission, programs and philosophy, thereby enabling arts and cultural organizations to increase donations and volunteers, ensuring the viability of arts in the downtown community.

4. Employee activation: A corporation's commitment to educating their workforce about the mission of the Arts District and to encourage their active involvement, volunteerism, referrals and donations.

5. Liaisons: A company’s commitment to provide introductions to corporate partners, vendors, manufacturers or business colleagues who may be able to become additional sponsors and/or supporters of the Arts District.

Sponsorship Levels

The Downtown Arts District offers a multi-tiered approach to sponsorship, offering several levels at which companies can support arts and cultural initiatives in Downtown. The following categories have been designed to give you an overview of offerings. Once you have identified an area of interest, a custom package will be designed to fit your company’s needs.

VISIONARY: $1 million minimum guaranteed cash commitment. A sponsor wanting to assist in serving the arts community by providing promotional and financial assistance to art and cultural venues, public art projects, and signature events, adopt title sponsorship of a signature series, claim “premier” category status, and receive maximum recognition rights and benefits. Three-year commitment is required.*

BENEFACTOR: $500,000 minimum guaranteed annual cash and/or in-kind commitment. A sponsor wanting to assist in serving the arts community by providing promotional and financial assistance to art and cultural venues, public art projects, and signature events, adopt a co-sponsorship of a signature series, and receive substantial recognition rights and benefits. Three-year commitment is required.*

CONTRIBUTOR: $100,000 minimum guaranteed annual cash and/or in-kind commitment. A sponsor wanting to adopt a co-sponsorship of a signature series, and receive numerous recognition rights and benefits. Three-year commitment is required. *

FUNDRAISING ADVOCATE: $5,000 minimum guaranteed annual cash and/or in-kind commitment. A company wanting to name the Arts District its “charity of choice” and conduct its own fundraising through internal and external channels to benefit the organization. The Downtown Arts District’s Making Change, Dollar Campaign, and Matching Grant Program are just some simple ways you can participate, or a custom proposal can be prepared to fit you goals and objectives. One year or short-term commitments are permitted.

CHARITY OF CHOICE
Do you have an upcoming event and want to contribute a portion of your proceeds or ticket sales to support the arts in Downtown Orlando? If so, consider making the Downtown Arts District your charity of choice. From ticket proceeds and onsite donations, to silent auctions . . . it’s simple, and rewarding for your company and the donor.

MAKING CHANGE
Do you want to make change in the downtown arts scene? You can do it by donating your leftover change to support the Downtown Arts District. Contributions support the arts community by providing promotional and financial assistance to art and cultural venues, public art projects, and signature events.

DOLLAR CAMPAIGN
Are you a downtown retailer that would like to support the Downtown Arts District? You can contribute by participating in our dollar campaign. As a participant, you’re company would invite customers at checkout to donate a dollar to support the arts and cultural community of Downtown Orlando. If they donate just $1, we’ll give them an arts and culture card that earns them savings at local restaurants and stores, PLUS special discounts to select arts and cultural venues – our way of saying thanks!

MATCHING GRANTS
Does your company have a matching grants program? If so, we’d like to participate. You choose the fundraising project you’d like to support that the Arts District is currently working on and you choose the level of support. Anything goes, from a 1-1 match, a 2-1 match, or more, this program is designed to fit your needs and support the arts. Minimum match requirements are $5,000 and can be capped or . . . the sky is the limit. 100% of your contributions are tax-deductible, and will support the fundraising project of your choice, or the general fund, should you elect to participate.

ADDED-VALUE EXPERIENCES
Each time a customer signs up for a credit card, opens a new account, or opts-in to a program or service, the participating sponsor will offer a co-branded premium item. Additionally, customers will automatically be entered-to-win an exclusive offer tied to the arts (arts weekend getaway). The participating sponsor can also have an on-site presence at select events, staffed by a company representative, to educate audiences about its products/services and conduct themed promotions.

CAUSE MARKETING PROMOTIONS FOR BANKS and FINANCIAL INSTITUTIONS
Link new accounts or loans to a PARTNERSHIP with the Downtown Arts District. Each time a customer opens a qualifying account, is approved for a loan or applies for a bank credit card, the participating Sponsor will make a $10 donation in the customer’s name to the Downtown Arts District. This promotion would be promoted at area branch locations, on the Sponsor’s website, and by inserting a themed promotional piece in monthly statements and information packets.

Additional information is available via email barbara@dadorlando.com.

* Certain minimum cash requirements due upon contract signing.
** The financial commitments above are based upon resources directly benefiting and donated to the Arts District, and do not include the value associated with the successful activation of the alliance.

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